The Corporate Event Topics You Cared About in 2021

Every year we like to take a look at which of our blogs are the most popular. It can help us understand corporate event trends for the previous year and the one on the way. Virtual events have taken center stage for much of this year, and our top 10 for this year show that our readers have taken a keen interest in both virtual and hybrid events. These are our best event blogs for 2021, covering everything from pre-event surveys to virtual event analytics and the best event swag.

1. 9 Pre-Event Survey Questions You Should Be Asking Attendees

No matter what kind of event you’re planning, one of the most important aspects of planning is to have a good understanding of your target demographic. The simplest and most foolproof way to find out what your target audience wants is to ask them. With that in mind, we put together a list of pre-event survey questions designed to help you gain insight into your audience. We also offer tips on question types and survey design, so you can gather useful and actionable information from your event attendees.


2. The Pros & Cons of Moving Your Event Entirely Online

When live events first started getting canceled, the entire industry went into a temporary slowdown while event organizers and hosts tried to figure out how to proceed. In many cases, the answer was postponement. Others turned to virtual events as the solution for live event cancelation. But it’s not an easy decision to make.

In this piece, we go into detail on the pros and cons of turning a live event into a virtual one. Virtual events have their limitations—such as the lack of face-to-face interaction and the difficulty of organic networking. However, with fewer barriers to entry and huge data-gathering potential, virtual events have big advantages too.


3. Your Event Planning Timeline Template

An event planning timeline is a checklist of every task, stage, and phase involved in planning an event. It’s laid out in chronological order, starting as early as 12 months before the event is scheduled to take place. Having a timeline is a must for every event, no matter how small. It:

  • Ensures every task is completed on time and on budget
  • Helps you organize and coordinate all the contractors and other people you’re working with
  • Helps you manage changes and deal with problems

In this post, we offer tips for developing a timeline, and we’ve also created a timeline template you can download and use as-is or modify to suit your event timetable.


4. Virtual Events Provide Better Analytics Than Physical Events: Here’s How

While live events are considered the mainstay of the events industry, virtual events have specific advantages that make them an excellent alternative. One of the major benefits of a virtual event is that it generates a wealth of attendee data. And along with that, it’s very easy to collect and analyze that data. In this post, we discuss exactly why virtual events are so ideal for data collection and some ways in which data can be used to glean insight into your audience, as well as ways that data analysis can improve the attendee experience.


5. Successful Event Marketing Strategies: Examples and Best Practices

What makes any particular event marketing strategy effective? The answer differs depending on the event—as well as your goals for that event—so there’s no single universal strategy that works in every situation. Here, we offer several examples, including some from the ProExhibits design team, that show how great results can be achieved when your marketing strategy—and your exhibit design—is informed by your specific event goals.


6. 6 Reasons an Immersive 3D Virtual Event Is Better Than a Webinar

Videoconferencing is an important communication tool, especially when in-person meetings aren’t possible, but now that 3D virtual environments are a possibility for events, it’s a whole new ballgame.

An immersive 3D environment can add so much to an event, and in this post, we explain why it’s such an effective option. An immersive environment is visually interesting and engaging and helps attendees get into the right frame of mind to absorb information. It also encourages and facilitates networking and lets attendees actively choose how they interact with event content.


7. Choose from These 13 Corporate Conference Floor Plans to Get the Most Out of Your Guests

How much thought do you give to room layout when planning an event? Choosing the right layout can be more important than you think, as it affects not just traffic flow but also how easy and practical it is for people to talk and collaborate.

In this post, we talk about your options for event room layouts and how different kinds of layouts are suitable for different purposes. If you’ve ever been unsure of what room layouts to use or are looking for some new ideas, this is a must-read!


8. When to Go Custom: Outdoor Exhibition Booth Design Options

Many event types are perfectly suited for outdoor locations. Think:

  • Sports and fitness-themed events
  • Live music festivals
  • Agricultural events
  • And many others

But the outdoor event environment is very different from indoor spaces, and it’s important to consider this when designing booths for outdoor events. For outdoor events, it’s often beneficial to go for a custom exhibit that takes this into account. This may mean, for instance, a larger exhibit that makes a bigger visual impact. Or it might mean a customized mobile exhibit that’s built for traveling, so you can take your booth on the road.


9. 25 Swag Bag Items People Will Actually Want

What makes good event swag? Are attendees still interested in the same kinds of items they were 10 or 20 years ago? The truth is, what makes swag good hasn’t changed—it’s still about things people like and will use. What has changed is the kind of items people find useful. Flash drives are out, PopSockets® and lifestyle gear are in! This piece is all about what makes good swag and how paying attention to just two simple principles will help you choose great swag gifts. Plus, we offer 25 ideas for swag items that are popular right now.


10. Corporate Event Invitation Templates for New Attendees, Repeat Attendees, VIPs, and More. You Need These in Your Arsenal.

Event organizers work hard at creating events that delight and amaze attendees. But how hard do they work at the event invitations that get people in the door? If you’ve ever wanted to up your event invitation game, this post is for you. We discuss what makes an invitation work and offer sample invitation templates for a variety of attendee groups.


Happy New Year, from Everyone at ProGlobalEvents!

Our best event blogs of 2021 capture what’s on the minds of everyone in the events industry. Take note! And keep reading in 2022. We’ll continue to provide the most useful and entertaining corporate event content you can read, share, and put into practice in the coming year.

Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.


Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.


In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.


Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.


He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler


Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.