Craft an Event Hashtag Strategy Your Guests Will Want to Interact With

hashtag symbol and word in black on white background

Ever since the hashtag appeared on Twitter for the first time in 2007, the crosshatch has become one of the most common symbols in the English language. The popularity of the hashtag has turned it into a powerful social media marketing tool. A well-chosen hashtag can become a highly successful part of your event-marketing strategy. As a bonus, it encourages people to promote your event through their own conversations.

How do you put together an effective event hashtag strategy that your guests actually want to engage with?

1. Choose the Right Hashtag

To get your hashtag to work hard for you, you need to pick the right one. It’s harder than it sounds! Before you brainstorm hashtag ideas, consider that your hashtag should be:

Unique: Ideally, your hashtag is one nobody else is currently using—and has never used before. You should especially avoid hashtags that have been used to promote other events or have been used by competitors. Verify that your hashtag is unique by checking the hashtag dictionary.

Memorable: A great event hashtag is easy to remember and is likely to be associated with your event even after it ends. The easier it is to remember, the more likely it is to get used. Keep it simple and short—no more than two or three words total. The Twitter character limit was doubled to 280 characters in 2017, but even so, shorter is better!

Relevant: Your hashtag should be relevant to your event. More than that, it should evoke your event in the minds of confirmed and potential guests.

Take the #OCCarshow, for example. There’s no mistaking that this hashtag refers to the Orange County Car Show. It’s the perfect choice because it’s short and simple, easy to remember, and related to the event. Even people who don’t know it’s the official hashtag of the Orange County Car Show might use it if they tweet about the event.

2. Promote Your Hashtag

No matter how well-crafted your event hashtag, it won’t work its magic if people don’t know about it. Make hashtag promotion part of your event-marketing plan by using your hashtag in every channel that can reach potential attendees.

This should include your:

  • Social media channels
  • Event website
  • Apps

And any marketing materials you send out on behalf of the event, including emails and printed materials. Use all the social media channels available to you: You can hashtag events not only on Twitter, but on Facebook and Instagram too. You also have the option to hashtag events on LinkedIn.

Give your hashtag to any exhibitors, VIPs, influencers, and speakers attending your event, and encourage them to use it whenever they talk about the event on their own social media channels. This broadens your audience easily and organically.

In addition to using your hashtag in all social media posts during the event, keep promoting it as well. Display it in multiple locations, including on banners, promotional items, and printed materials. You can even have MCs and speakers mention it!

illustration of smartphone surrounded by colorful hashtags

3. Listen to Pre-Event Conversation

Once you deploy your hashtag, monitor the social media conversations that spring up around it. In the days and weeks leading up to the event, monitoring the conversation ensures you answer attendee questions or address their concerns speedily. If people have problems with any issue relating to the event, such as ticket sales or the event website, they may tweet at you using your hashtag. Keeping an eye on it ensures you resolve any problems quickly. This is not only useful for the person who posed the problem; it shows that you’re active and involved with your event when other potential attendees search the hashtag on social media.

Monitoring conversations about attendee’s specific concerns, needs, or desires for your event might even result in changes that make the event better!

4. Keep Listening During the Event

Your hashtag marketing strategy doesn’t end when the event is behind you. During an event, attendees love to use hashtags to offer their thoughts and feedback as they experience everything that’s going on. Exhibitors use event hashtags both to keep up with what’s happening and to promote their own trade show booths, widening your hashtag’s reach.

This gives you a valuable opportunity: You can monitor the buzz around your event in real time. You’ll get ongoing feedback about what the experience is like, both for attendees and exhibitors. And since people often take to Twitter to provide feedback when they have problems, this also gives you the chance to find out about small problems as they arise. You can solve them before they turn into bigger issues that might affect your reputation.

Monitoring hashtags also gives you the opportunity to improve the event as it happens. For instance, you might discover that a certain speaker or general session is more popular than you anticipated. By acting quickly, you could organize a second session that gives more people the chance to attend.

5. Build User Engagement

Before and during the event, monitoring a hashtag isn’t just about listening; it’s also about interacting. Using a hashtag for events provides you with a place to start building attendee engagement. This is perfect for engaging people who have already committed to attending. And for people who are undecided, any means of building engagement has the potential to tip the balance and convince them that they need to attend.

Within the space the hashtag creates, you have a wide range of options for engaging with users:

  • Comment on content posted by people using the hashtag, for instance on Facebook or Instagram.
  • Retweet people who use the hashtag on Twitter.
  • Use the hashtag to start social media conversations or to join the conversation with others who are using it.
  • Use the Repost app to repost photos and videos on Instagram.

Even after the event, comb through the hashtag for great posts, tweets, and user photos and videos to share on your business accounts and pages. This is a great source of consumer-generated content. It’s particularly valuable not just because it’s free, but because it’s a form of social proof. Authentic and positive content from real attendees is like marketing gold!

6. After the Event: Do Hashtag Analysis

Once your event is over, you can glean plenty of useful data by analyzing tweets, posts, and other content that uses your hashtag. Don’t limit your analysis to Twitter only. Facebook and Instagram will provide lots of valuable information too.

To get more value from your data and organize your information-gathering, use a hashtag-tracking tool such as It allows you to monitor hashtags on Twitter and Instagram, to get detailed information about who said what—and when—during your event.

Use hashtag tracking to find high-quality tweets and other content, and you can compile the best ones into testimonials to use in promoting future events.

You can also use a tool like Hashtracking® to track other aspects of the event experience that you might have missed during the event itself. There’s a lot of potential to find useful feedback and information that you can use to improve events you hold in the future.

model hashtag on table in front of food

Short and Sweet: Hashtags Are Powerful for Event Marketing

Deploying a hashtag for your event provides event attendees and exhibitors with a place to join the conversation surrounding what you’ve planned, but it can be so much more than that. A simple hashtag for an event can provide you with valuable data that aids in event promotion and improves not only the event you’re planning but future ones too!

Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.


Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.


In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.


Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.


He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler


Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.