What You Need to Know to Plan a Corporate Event at The Moscone Center in San Francisco

The Moscone Center is owned and maintained by the City of San Francisco. With 1.5 million square feet of exhibit space and 106 meeting rooms, it has plenty of room for even the largest corporate events. The venue is spread out over three adjacent buildings, each of which has exhibit space, configurable meeting spaces, and a ballroom.

The Moscone Center is well-served by public transport and is within easy walking distance of thousands of hotels. San Francisco itself offers plenty of entertainment and dining options, and The Moscone Center has been a popular event venue choice for trade shows, exhibitions, and conventions since it opened in 1981.

Location and Contact Information

The Moscone Center is located on Howard Street in the SoMa district of San Francisco.

Moscone Center Administrative Office: 747 Howard Street, San Francisco, CA 94103

Administrative Office Phone: (415) 974-4000

General Information: Events@moscone.com

Convention Sales: Convention-Sales@sftravel.com

Facility Services: Internet@moscone.com

Booking at The Moscone Center

All events at The Moscone Center are booked by the San Francisco Travel Association. To start the booking process, submit an RFP. This event venue recommends booking 12 to 18 months in advance to ensure you can secure an appropriate space.

For general questions about holding an event at The Moscone Center, email Convention-Sales@sftravel.com.

Rooms and Spaces

The Moscone Center has three main buildings: North, South, and West. Moscone North and South are connected underground by its exhibition hall and above ground by a pedestrian bridge.

South Moscone and the adjacent West Moscone each have three floors, while North Moscone has just the exhibit and mezzanine floors it shares with South. In all three buildings, the rooms on floors 2 and 3 can be modified with portable walls to create spaces of varying sizes.

Moscone North/South

  • North/South Exhibit Level 1: Six individual exhibit spaces, which can be combined to create a contiguous space of over 504,000 square feet
  • North/South Lobby level: 10+ rooms totaling over 40,000 square feet
  • South Upper Mezzanine: 40,000-square-foot ballroom, plus 10 rooms, totaling over 35,000 square feet
  • South Level 2: Features The San Francisco Ballroom, a 50,000-square-foot column-free flexible space with two terraces and a linking bridge to the North building; over a dozen rooms totaling more than 40,000 square feet
  • South Level 3: Over 12 rooms totaling 12,000 square feet, plus 22,000 square feet of outdoor terraces
  • South Lower Mezzanine: 11 small meeting rooms, each under 1,000 square feet; can be combined to provide larger spaces of up to 3,700 square feet

Moscone West

  • Exhibit Level 1: A standalone exhibit space with a 96,000-square-foot exhibit hall, plus a 27,000-square-foot lobby
  • Level 2: Nearly 100,000 square feet in total, with 20+ flexibly sized rooms; can be configured into a 97,000-square-foot exhibition space with 25,000-square-foot lobby
  • Level 3: Similar to level 3, also with the ability to convert to a 56,000-square-foot ballroom

Event Types

Venues as large as The Moscone Center are typically known for holding big trade shows and exhibitions with tens of thousands of attendees. But smaller industry events will work here too, thanks to the wide variety of rooms and spaces that are available. With up to five exhibit spaces ranging from 100,000 to 500,000 square feet, there’s room for trade and consumer shows both small and large. Conferences, conventions, and meetings can all do well here too.

The San Francisco Travel Association notes that The Moscone Center focuses on booking events that draw out-of-town attendees. If your event is primarily local, with a local audience, it may not receive high booking priority.

Exclusive Vendors and Services

The Moscone Center offers a range of services for events and event planners. The following are all exclusive vendors and service providers. This means events at The Moscone Center must use these vendors exclusively and can’t bring in third parties to provide those services.

Exclusive services at The Moscone Center include:

  • Food and Beverage
  • Telecom, Internet, Networking, and Wi-fi
    • Provided by Moscone Facility Services
    • One single point of contact for all internet, networking, wireless, and phone services
    • Contact Moscone Center Facility Services Telecommunications Department at internet@moscone.comor (415) 974-4126
  • House Sound
    • Provided by Projection
    • Turnkey audio, video, and media solutions customized for the event, plus a huge inventory of audio, video, and recording equipment
    • Contact moscone@projection.com or (415) 974-4077
  • Emergency Medical Services and First Aid
    • Services are contracted by CrowdRx
    • Moscone First Aid Centers are managed by certified EMTs
    • First Aid services are required for all events, from move-in to move-out.
  • Coat and Luggage Check Services

Nearby Accommodation

There are more than 20,000 hotel rooms within walking distance of the Moscone Center. Hotels near the venue include:

  • San Francisco Marriott Marquis
  • Hyatt Regency® San Francisco
  • W San Francisco
  • The Mosser
  • Hilton San Francisco

Moscone Center Accessibility

The Moscone Center does not have a wheelchair rental service. However, show managers do receive a list of area vendors who can provide wheelchair rentals. Event attendees are advised to contact the event’s sponsoring organization to arrange for wheelchair rental.

There are designated accessible pickup and drop-off points at the center. These is also on-site parking available on request for disabled attendees.

Transportation and Parking

The Moscone Center has easy access to a range of transit types:

  • BART and the MUNI Metro light rail service can transport visitors directly to Moscone North and South.
  • Caltrain stations are located a few minutes’ walk from The Moscone Center.
  • The San Francisco Bay Ferry serves nine locations around the Bay Area including Alameda, Oakland, and Vallejo.

The Moscone Center does not have on-site parking. Nearby parking locations include The Moscone Center Garage (a three-minute walk) and the Museum Parc Garage (a four-minute walk).

Public Safety

The Moscone Center has a number of fire safety requirements that all events must adhere to. These include working with the center’s appointed Fire Marshal to ensure that the event is planned and monitored as required to maintain minimum fire safety standards.

There are also safety standards for exhibits and other event structures, as well as regulations on storing and using combustible materials, pyrotechnics, and other similar items.

Stun San Francisco with an Event at The Moscone Center

The Moscone Center is a staple of the San Francisco event scene. Planning a corporate event with The Moscone Center in mind? We can ensure every detail fits the scene perfectly. Contact the experts at ProGlobalEvents today.

Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.


Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.


In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.


Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.


He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler


Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.