11 Ways to Reuse Event Content & Why You Should

In the midst of planning an event, your focus is mostly on getting each element ready to go at the right time. But after the event, what happens to all that time, effort, and expense? If the answer is “nothing,” it’s time to reconsider.

There are ways you can reuse event content after it’s all over, thereby making the event even more valuable. You can even reuse event content during the event itself to keep momentum and interest high.

Why Reuse Event Content?

Consider an alternative question: Why not reuse event content? If you’ve put all that effort, time, and money into creating it, it makes no sense at all to let it go to waste once the event is over. Many kinds of event content can be reused, either as is or after a little repackaging or repurposing.

Reusing event content has a number of specific benefits, aside from the general benefit of avoiding wasted resources:

  • Create new content in less time: Some event content, such as recorded sessions, can be used as-is. It can also be used as the basis for additional content in different formats. This saves time and resources on new content creation, since part of the work has already been done.
  • Boost brand messaging and reach a new audience: Use event content as the basis for a multichannel marketing campaign by repackaging content for different channels and audiences.
  • Improve event ROI: Even if it can’t be easily measured, reusing event content does indirectly add to event ROI. And if you can devise a way of measuring the impact—such as pay-per-view or gated content—so much the better.

Ideas for Reusing Event Content

Especially if you’re holding a live event, the first step to reusing event content is just to plan to record everything you want to reuse. At a minimum this typically means hiring a videographer to ensure your recorded content looks polished and professional. Depending on your approach and your event budget, it might mean a larger team, with sound and lighting techs.

During the Event

You don’t have to wait until a corporate event is over to start repurposing content. In fact, you may already be doing this as part of the event itself. Most events these days use social media to generate interest in the event as it proceeds. For a multi-day event, it’s an effective way to keep people engaged, particularly if social media content is designed to encourage participation. This works well for live and hybrid events in particular, but it’s suitable for virtual events too.

#RallyHealthFest in SF working doing my photo magic w/ @KevinHart4real

Some ways to extend event content during an ongoing event include:

1. Create Social Media Content

  • Publish still images and video snippets from keynotes and other sessions on social media.
  • Post live event statistics, such as numbers of attendees; number of people attending specific sessions; or for a virtual event, hours of content viewed.

2. Write Daily Recaps

Write a recap of each day’s sessions and happenings for the event website and link to it on social media.

After the Event

Once the corporate event is over, there are even more ways to reuse event content. Recorded sessions of all kinds can be used as they are and repackaged or repurposed into other types of content.

Your options for reusing event content include:

3. Post-Event Emails

Send out a short series of post-event emails. Briefly recap the important details and add images and video clips of standout moments.

Pro tip: Don’t forget to include a post-event survey in your follow-up email. Find out how to create the survey here.

4. Write a Full Event Retrospective

Recap the entire event and publish on the event website or company website. Include images and video clips, statistics, and other details. If there was an awards ceremony or a gamification leaderboard, give shout-outs to the winners. Make sure to add links on all social media channels and in post-event emails.

5. Create On-Demand Content

Making recorded sessions available on the event website is one of the simplest and most effective ways to reuse event content. You can typically publish recorded content as is, without having to make any modifications. This can be an effective way to whet your audience’s appetite for the next event, as well as interest potential first-timers.

6. Gate Video Content

Many events make content available for free for people who attended. But for those who didn’t, you have the option of making content available either for a fee or behind a content gate.

7. Create Session Transcriptions

Transcribe the most popular sessions and use quotes and snippets in new written content on your event or company website, and on social media. Pull important quotes, statistics, or facts, and use them as the basis for a deep dive into the subject matter. These can be published as blog posts, white papers, articles, or any other suitable format.

8. Build Infographics

Create infographics that recap popular presentations. For instance, for a keynote that included lots of inspiring quotes or useful facts and statistics, create an infographic that visualizes the information.

People at trade expo. Men and women at product demonstration stands and event booths on exhibition. Vector set of demonstration exhibition advertising, desk promo marketing illustration

9. Write Guest Posts

Invite your most popular speakers to write guest posts, either relating to their presentation, or on another subject. Along with the content, this can help you build long-term relationships, with the potential to have those people return for later events.

10. Analyze the Event

Take a meta approach, and analyze your event’s demographic data, discussing any insights it yields. Or discuss what you learned about event organization strategies.

11. Create Advertising Content

Use previous event content to advertise the next event. This is a common strategy for event series and annual events. A highlight reel of inspiring, insightful, or funny moments is an ideal advertisement because it shows people what the event is like more effectively than a blog post can.

Reuse Event Content to Extend Event Momentum and ROI

Events of all sizes can generate lots of content. And to maximize your corporate event’s value, it is vital to find ways to use that content once the event is over. Make reusing content a key part of your event strategy to keep the momentum going for as long as possible and to maximize event ROI.

Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.


Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.


In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.


Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.


He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler


Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.