EFI’s Annual Global User Conference

Virtual Events

EFI’s Annual Global User Conference

Virtual Events

Custom Digital Venue and Expo Hall

EFI is a global leader in high-end, large-format printing for commercial clients. The company provides several other services that include printing, productivity software, and Fiery print servers. EFI strives to continue to serve their customers towards the growth and success of their print business. With over one-third of the market share in high-end, wide-format printers, they have over 20 million users of their various products.

With the halt of in-person events due to COVID-19, EFI was forced to go virtual for their yearly January conference. The EFI event team wanted to showcase an engaging and immersive virtual event that went far beyond the typical static webinar platform formats. However, the EFI team at the time was brand new to the virtual events world and did not know all the capabilities. With this, EFI brought in the ProGlobalEvents team to create a visually stimulating 3D conference, powered by XtendLive, to strikingly demonstrate all that EFI has to offer.

Design Challenges

Without the EFI team having much prior knowledge to virtual events, there was a learning curve that went into play during the process of creating this event. The ProGlobalEvents team helped the EFI team understand all the capabilities that the XtendLive platform had to offer.

Once the EFI team gained a better understanding of the capabilities, the ProGlobalEvents team recognized that their event requirements were extremely challenging:

  • Create personalized agendas with calendar syncing capabilities for over 1,000 attendees with 450 live sessions over 8 days.
  • Send daily reminder emails for the attendees with their personalized agendas.
  • Provide 4 different language filters and allow easy access to a global user base of more than 50 countries.
  • Create a paid conference and eTicketing site for coupon codes, all-access tickets, and limited access tickets for specific breakouts.

Choose Your Journey Experience

The ProGlobalEvents team created their annual live user conference with an eight-day 3D virtual experience with a much more engaging interface than a simple webinar. The virtual experience was user-friendly and accommodated the complex set of requirements. Users had shortcut navigation tools to jump into different rooms quickly, as well as see a top-down view of each room. A menu system provided access to all the attendees, a group chat, and the agenda. The inspiration for designing this project came from large and modern expo centers. The virtual location was the San Francisco Bay, and it featured a waterfront plaza at the entrance. The buildings had a modern feel, with large glass walls to see the skyline in the horizon.

The interface included a large lobby to welcome guests and a welcome video from an EFI executive. Attendees were able to view all EFI products through a product showcase exhibit. From the lobby, the users could see entrances to the General Session Theater, two different breakout session rooms, and the large Expo Hall. The breakout rooms hosted different sessions with WebEx recorded meetings.

Exceeding Expectations

The EFI conference was a huge success. The users found the site easy to navigate, informational, and interactive. The client met their goal of over 1,000 attendees, and users from 58 countries were able to attend.

From the attendee perspective, the conference provided a visually stimulating and engaging 3D digital experience that didn’t require any downloads and could be experienced on computers and mobile devices. A beautiful, modern conference center featured a waterfront plaza, lobby, general session theater, two breakout rooms, and a large expo hall. Users could walk through, look around, gather information, chat with other attendees and product specialists, view videos, and choose to attend live video sessions from more than 450 agenda choices.

One of the conference sponsors summed it up by saying, “Having sponsored and attended several virtual events over the past year, Engage 2021 provided a level of attendee engagement that few others have been able to deliver.

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Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.


Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.


In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.


Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.


He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler


Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.