Fortinet Mobile Events
Fortinet Mobile Events
Fast and Secure Tour
As a global leader in high-performance network security, Fortinet sought to leverage their brand, products and services through the competitive advantages that only mobile exhibiting provides. Efficiency was their primary objective, with the goal of accelerating engagement, increasing influence, and producing more sales within the U.S. marketplace faster than ever before. With ProExhibits’ expertise and resources, Fortinet launched the “Fast and Secure Tour.”
53’ custom mobile exhibit, double expandable to 1,000 square foot interior
Among the many design complexities presented by Fortinet was the need to support three dissimilar platforms within the vehicle interior, each optimized for a different business scenario. The first was a trade show display configuration; the second a classroom style setting; and the third an executive briefing center designed as if the visitor had arrived at Fortinet’s corporate headquarters. The traffic flow, product arrangement and necessary communication tools within each would vary substantially. Another challenge was the need to customize each visitor’s experience, depending on specific interests. In some instances, more fully educated visitors would want an unassisted self-tour. In others, visitors would want to engage Fortinet’s product specialists in a more relaxed environment to work through issues and be shown solutions. The overarching interior and exterior design development had to effectively reflect the company’s image plus their distinctive offering of custom, complete extraordinary solutions.
Exhibit on wheels
The vehicle was branded from top to bottom, inside and out. All aspects were coordinated to create a colorful, compelling presence whether the vehicle was moving down the road, showcased on the show floor or visiting a prospect’s location. Added to the interior was a whole array of technical innovation with the ability to mix and match, as with the furniture and signage, for each type of use. Screens projected a video loop of product and company videos. Touch screen kiosks invited visitors to navigate through information at their own pace. Large smart panel boards allowed whatever was written or drawn to be broadcasted and captured electronically. There were also a series of panels on the back wall to show visitors the breadth and width of Fortinet’s product line and available support. Teleconferencing capabilities were also available, with WiFi in the vehicle. Whatever the need, wherever the opportunity, Fortinet’s mobile exhibit had it covered.
Connect and Engage
The “Fast and Secure Tour” connected prospects, customers, referrals and influencers to Fortinet opportunities in an extremely memorable, dynamic way while generating millions of advertising impressions. The company gained a much higher level of engagement in any type of setting with many more decision makers and influencers across the U.S. Fortinet achieved a much higher return than they ever experienced. This road led to long term success, made available through the power of mobile exhibiting.