Logitech’s Global Sales Conference

Virtual Events

Logitech’s Global Sales Conference

Virtual Events

Motivating and Training Sales Teams

Logitech is the world’s leading manufacturer of input and interface devices for personal computers and other digital products. The company develops personal peripherals, video communication tools, and computer devices. From their roots in the personal computer industry, they have expanded into diverse applications such as music, gaming, video collaboration, and computing. As a leader in the industry, they strive to focus on innovation and quality to make an impact in people’s everyday lives.

In 2021, the Logitech team was forced to go virtual for their global sales conference. Their main goal was to create an event that was engaging and captivating for their audience of 600 employees. Working closely with the Logitech team, ProGlobalEvents created a three-day event with mixed reality studio elements, allowing presenters to work from green screens at home. In addition, a gamification system was created to reward attendee engagement. Through the accumulation of points, branded swag items could be “purchased.” A fun photo booth allowed attendees to add messages and special effects to their portraits, which they could contribute to a composite photo mural of all the attendees. The Logitech brand and associated event messaging was woven into the 3D virtual venue in a striking fashion and left a lasting impression for the attendees and their executive staff, including the CEO and board members.

Design Challenges

With every great event, there are always some challenges to face. Logitech had event requirements that would set the bar to a new high standard for digital conferences. This was not to be a run-of-the-mill, webinar-type event. Some of the event requirements included:

  • Create a three-day event with attendees from all around the world and sessions that were convenient for three regions.
  • Accomplish this complex project in a compressed timeline of six weeks.
  • Provide a professionally produced set of live events that included broadcast TV elements, such as placing speakers on a dynamic virtual stage and mixing in their presentation slides.
  • Manage all the live speakers with virtual green rooms and carefully sequenced remote multi-camera feeds.
  • Blend in Logitech’s excellent live video feeds, such as a discussion between their CEO and Magic Johnson. Also coordinate live entertainment video feeds from Allen Stone and DJ Jazzy Jeff.
  • Add gamification that tracked each user’s engagement and displayed a leaderboard of top scorers.
  • Integrate Logitech’s training videos and other content, making it all accessible from the 3D venue.
  • Provide a trendy ecommerce swag store for attendees to pick out prizes based on their points.
  • Provide a cool photobooth for attendees to enjoy in the comfort of their homes.
  • Integrate all this into one cohesive virtual platform.

Engaging & Immersive Three Day Conference

The ProGlobalEvents team worked around the clock to create a three-day global virtual sales conference for Logitech’s attendees from all over the world. A three dimensional virtual conference center was fully customized with branding and event messaging. This included a waterfront outdoor plaza with a stage for the live performance and a lobby with many interactive areas, including a networking lounge, a photo booth, a swag store, and a pitch contest kiosk. In addition, doors leading to four different rooms were accessed from the lobby. The main theater housed the general sessions, a workshop room provided training videos on demand, a different room had wellness training content, and a breakout room had a smaller theater for the regional sessions.

Attendees visually experienced their own first-person journeys, meaning they could walk through the 3D environment and look up, down, and all around. Logitech’s corporate Zoom meeting links were accessible from various places, providing a familiar and secure interface for both presenters and attendees. Different point levels were assigned to agenda sessions, training videos, and participation in other activities. After attending these sessions, watching the videos, and participating in the activities, each user could view their scores and a leaderboard. The points became a currency to exchange for gifts in the branded swag store.

Amazing Results

When the event launched, attendees logged in and were greeted with an overview video of the virtual conference area. They found an intuitive interface with glowing stepping stones they followed to reach various points of interest. In addition, there was a quick navigation screen that allowed direct access to the different rooms. While some of the event was on a time schedule, attendees were free to access other video content on demand.

Attendees were amazed and made comments in the group chat that this was the most fun and engaging virtual event they had ever attended. Similarly, the division VP hosting the event was, in her own words, “blown away” and said the event went way above what she could have imagined for a digital event. The event success was a direct result of the close collaboration between the Logitech event team and the ProGlobalEvents team.

Each user’s engagement was tracked so that the event organizers were provided with a wealth of analytic data. Attendees were competitive in trying to get on the leaderboard, and this drove very high engagement levels. The branded swag items also proved to be a great motivator.

Jason Whitcomb, the head of global events at Logitech’s video collaboration division, stated: “Our attendees were amazed by our virtual global sales conference and the positive feedback was unprecedented. This event definitely set a new standard for future virtual experiences.”

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Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.

 

Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.

 

In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.

 

Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.

 

He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler

President

Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.