Case Study: Wind River


Case Study | Client: Wind River | Industry: Intelligent connected systems

Mobile Executive Briefing Center:  Customized 53’ double-expandable trailer

Wind River Systems is a world leader in embedded software for intelligent connected systems. The company wanted to proactively reach a wider audience by bringing their vision, message, products and personnel directly to customers and prospects. They engaged ProGlobalEvents to develop a mobile solution effective on the show floor as well as on the road.  (Note:  ProGlobalEvents is the new name of the ProExhibits Corporate Events business.)

The Challenge

Pro-Wind_River-11-interior3-lighter-1000x72-2Three key challenges had to be met in designing the optimal Wind River solution. The first was to ensure form and function met the diverse needs and the rigors of mobile event marketing. Within the 1000 sq. ft. interior, a state-of-the-art data center had to be uniquely showcased as the star of the show. Secondly, the space needed to house multiple demonstration areas for the various technologies and solutions Wind River offers. Within this highly technical environment where end users could gain knowledge and insight, the third challenge was to create a comfortable hospitality area for sidebar conversations and impromptu meetings.

The Solution

Pro-Wind_River-10-interior-2-lighter-1000x72The new executive briefing center is at the height of efficient product demonstration. The large server unit, illuminated with LED lighting, draws attention from any area of the floor. It also pivots as a presenter points out various aspects of interest to visitors. In order to customize the experience for different group types and sizes, the interior design allows the development of different types of settings. For example, one area features a classroom setting for product training. Another can be used for one-on-one demonstrations or converted into a hospitality environment, including music and a full working bar. The entire executive briefing center houses high tech support, including a smart board and video monitors for multi-media presentations.

The Results

Far more interactive than a webinar and much less expensive per event than exhibiting at a trade show, Wind River’s new mobile executive briefing center creates a highly competitive advantage. By bringing the latest technological and presentation extravaganza right to the prospect’s door, the company has created the stage to significantly increase exposure, lead generation and sales.

Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.


Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.


In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.


Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.


He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler


Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.