ARM
Arm Techcon 2018
The Opportunity
Arm’s Neoverse launch at TechCon 2018 strategically aimed to dominate the cloud-to-edge infrastructure market, boasting a 30% performance increase over previous models. The exhibit featured a futuristic theme, emphasizing Neoverse’s advancements and ecosystem strengthening through initiatives like the Platform Security Architecture (PSA) and key cybersecurity partnerships. Through product demos, theater sessions, and personalized engagements, Arm effectively communicated its vision and secured industry trust.
Our Approach
Arm’s exhibit at TechCon 2018 captivated attendees with large, illuminated logos and LED walls, serving as focal points for engaging developers, analysts, and press. The event showcased Arm’s leadership in semiconductor technology, highlighting innovations and fostering deeper industry connections. By presenting a compelling narrative of technological advancement and strategic vision, Arm set a new standard for excellence in the field.
The Results
TechCon 2018 underscored Arm’s commitment to innovation and leadership in critical infrastructure markets. The event not only elevated Arm’s profile but also solidified its position as an industry pioneer. By engaging diverse audiences and showcasing Neoverse’s potential, Arm strengthened brand perception and laid a foundation for future growth in key sectors.
