EFI
EFI’s Annual Global User Conference
The Opportunity
EFI sought to uphold its commitment to innovation and customer service. With over one-third of the market share in wide-format printers, serving over 20 million users globally, EFI aimed to deliver an immersive virtual experience that surpassed traditional webinar formats. To achieve this vision, they partnered with ProGlobalEvents, leveraging the advanced capabilities of XtendLive to create a visually captivating 3D conference.
Our Approach
EFI engaged ProGlobalEvents to orchestrate a transformative digital venue. The ProGlobalEvents team addressed the intricacies of EFI’s event requirements with precision and creativity. This included personalized agendas for 1,000 attendees across 450 live sessions, multilingual support spanning 50 countries, and a sophisticated eTicketing platform. Inspired by modern expo centers, the virtual environment, set against the backdrop of San Francisco Bay, featured dynamic navigation tools, a comprehensive agenda interface, and interactive product showcases.
The Results
The EFI conference exceeded expectations, drawing praise for its seamless navigation, informative content, and interactive elements. With participation from 58 countries and over 1,000 attendees, the event provided a visually rich digital experience accessible across devices without additional downloads. Attendees explored a virtual conference center replete with a waterfront plaza, lobby, breakout rooms, and an expansive expo hall, enhancing engagement through live sessions and interactive product demonstrations.
