Logitech
Logitech’s Global Sales Conference
The Opportunity
Logitech’s Global Sales Conference transitioned into the virtual realm, aiming to energize and educate their worldwide team of 600 employees. As a pioneer in personal computer peripherals and digital tools, Logitech extends its influence across diverse sectors, including music, gaming, and video collaboration. Their commitment to innovation and quality shapes everyday experiences globally.
Our Approach
In response to Logitech’s ambitious vision, ProGlobalEvents orchestrated a three-day virtual extravaganza in 2021, marked by cutting-edge mixed reality studio components. Leveraging green screen technology and gamification, attendees engaged deeply with the content, earning points redeemable for branded swag. A bespoke photo booth and a composite photo mural enriched the interactive experience, seamlessly integrating Logitech’s brand narrative within a striking 3D virtual venue.
The Results
Navigating logistical complexities with finesse, ProGlobalEvents met the challenge of crafting a global-scale event under tight deadlines. The immersive virtual environment featured distinct zones—from a dynamic main theater to specialized training rooms—all accessible via an intuitive interface. Attendee feedback was overwhelmingly positive, highlighting unprecedented engagement levels and affirming the event’s status as a benchmark for future virtual gatherings. Jason Whitcomb of Logitech’s video collaboration division hailed it as a transformative experience, setting new standards in digital conferencing.
