Rally
Rally Healthfest
The Opportunity
ProGlobalEvents collaborated with renowned figures such as actor and comedian Kevin Hart, television personality Maria Menounos, and NFL star Melvin Gordon, alongside digital health innovator Rally HealthSM, to orchestrate a captivating outdoor affair, Rally® HealthFest. Set against the backdrop of San Francisco’s Financial District at Justin Herman Plaza on March 25th, the event aimed to inspire Bay Area residents to embrace a healthy lifestyle with enthusiasm.
Our Approach
Transforming Justin Herman Plaza into a bustling hub of fitness and wellness, ProGlobalEvents curated an engaging program that included yoga, boot camps, cycling, and a dedicated kids’ zone. Attendees participated in football drills led by Melvin Gordon and invigorating group workouts overseen by Ron “Boss” Everline, Kevin Hart’s personal trainer. The festival featured interactive stations offering activities such as a photo booth, brain games, rejuvenating massages, and wholesome snacks, all designed to showcase Rally Health’s foundational pillars: Move, Eat, Care, and Feel.
The Results
ProGlobalEvents, in partnership with San Francisco-based digital health pioneer Rally Health, brought this vibrant health celebration to life, following successful stops in Dallas, New York, and Los Angeles. Joined by ambassadors Maria Menounos and Melvin Gordon, Kevin Hart transformed the plaza into an outdoor fitness arena where attendees immersed themselves in a range of activities, from spin classes to yoga and football drills.
