Synack
Synack Event
The Opportunity
Synack, the premier security testing platform, leverages a vetted community of the world’s most talented security researchers to deliver continuous penetration testing and vulnerability management. This spring, Synack aimed to create a memorable marketing event at the RSA Conference that was high quality, innovative, and within budget. Seeking a partner who could bring their vision to life, Synack teamed up with ProGlobalEvents to craft a unique three-day experience at a restaurant, featuring panel discussions, gourmet dining, and entertainment.
Our Approach
Themed “Journey by the Bay,” the event was held at Fogo de Chão and featured bespoke event branding, customized interior fabrications, and themed décor designed for productivity and engagement. The layout included an Innovation Point for meetings and demos, a Content Court for thought leadership sessions, and a Lounge Lane for networking. Guests were welcomed with whiskey-and-beef paired tastings, setting the stage for a series of engaging activities including panel discussions and live entertainment. Each day offered a unique blend of educational and networking opportunities, with highlights such as the Women in Cyber breakfast and the Exploits Explained panel, culminating in a happy hour featuring a live broadcast of a baseball game.
The Results
The “Journey by the Bay” event was a resounding success, generating significant ROI opportunities for Synack. Its exclusive, intimate setting allowed guests to fully engage with demo stations and network effectively. Synack’s sponsors and partners also reaped substantial benefits from the seamless execution and high-quality interactions. The event not only met but exceeded expectations, fostering valuable connections and showcasing Synack’s innovative approach to security testing in an unforgettable way.
