After your event is over, there’s still work to do. Analyzing the data we’ve gathered, measuring event ROI, determining whether your target audiences attended the event, and evaluating what worked and didn’t work are essential for building on your success for future events. We’ve developed efficient, accurate methods for collecting and reviewing metrics to measure event ROI and other performance indicators.
Event Summary Review
Part of wrapping up an event is compiling a post-event summary review. This is a key document that reviews how well the event measured up to its goals and performance indicators. It’s an essential document that gives you a solid base for future planning. Our expertise doesn’t stop when your event is over. We’ll develop a comprehensive event review that details what you’ve achieved, highlights problem areas, and makes recommendations for future events.
Data Reporting & Event Marketing Analysis
Data analysis is an increasingly important part of event marketing and planning. ProGlobalEvents is ahead of the curve on this, with well-defined methods for gathering, extracting, and analyzing event data. We use advanced event management software that can handle large amounts of data, as an important part of our analytics strategy. With the ability to analyze hard data, it’s possible to measure your success more accurately than ever.
Financial Review & Close-Out
The final step in our time together is the financial review, followed by the official close-out of the event. It’s probably the last thing you’re thinking about before or during your event, but it’s a more important part of the whole than you might think. At this stage, the last thing you want are problems that might lead to loss of revenue generated or otherwise leave the event in a negative light. We can make sure your close-out is done right, with the same attention to detail and management expertise we apply to everything else we do.
Measure Your Success, and Then Exceed It
At ProGlobalEvents, our event planners don’t just help you make your event a success. Once it’s all over, we’ll show you exactly how well you’ve succeeded!