Atlassian Customer Success Hub
Atlassian Customer Success Hub
From Online to In-Person
Atlassian is a software company that develops products for software developers, project managers, and other software development teams. The products help teams all over the planet advance humanity through the power of software.
Atlassian had a vision to bring cohesion to a previously disjointed series of events and activations. They wanted to work with a single company that could design, build, and execute an on-brand event and exhibit space for clients and prospects. Going into 2022, their goals shifted slightly due to the pandemic postponing the event for two years. Finally, they had an opportunity to celebrate Atlassian, get back to in-person, and connect with customers. With the ProGlobalEvents team, they built a beautifully aesthetic and functional space for the Atlassian team.
Atlassian
The event included a main 100’ x 100’ “Product Hub,” as well as smaller spaces for product launches, demo stations, and networking areas. The over size of the space was 136’ x 120’ with a beautifully designed logo of Atlassian hung over the exhibits.
Innovative Demo Stations and Networking Hubs
As customers and attendees walked into the event, they were greeted with the Atlassian logo hung above the exhibits. It was tied together nicely with the three rings, which brought in the Atlassian blue and warm wood tones. Throughout the exhibit floor, three cylindrical LED walls displayed motion graphics while interactive demos were on show. Throughout the event were four curved slat-wall sections built and decorated with live plants and warm wood tones.
While more than 50 demo stations filled up the event space, attendee navigation was easy. In the middle of the event, a larger, round support bar stood for attendees to learn more about Atlassian and get general information. Attendees had the ability to hang out in four large areas filled with accented blue furniture perfect for networking.
Launching New Products
Overall, the event had astonishing results as the Hub created a great space for launching a few new products. The demo stations were filled with ecstatic customers and generated excitement for current and new products. Customers could test out these products and use the products of Atlassian’s partners, which were exhibited in smaller spaces around the Atlassian Hub.