Synack

Case Study

Synack

Case Study

The Creative Eye

Synack is the premier security testing platform harnessing a vetted community of the world’s most talented security researchers to deliver continuous penetration testing and vulnerability management. The company helps their customers build and augment their security testing capabilities and capacity to deliver transformational results.

This spring Synack wanted to create a memorable marketing event during the RSA Conference that was high quality, creative, and out of the box without going above their budget. Synack partnered with ProGlobalEvents for this project, and together they created a three-day event at a restaurant that included panel discussions, good food, and entertainment.

Journey by the Bay

The theme of the three-day event located at Fogo de Chão was “Journey by the Bay” and included special event branding signage, customized interior fabrications, and a themed décor laid out in a productive floor plan. This included an Innovation Point for meetings and demos, a Content Court for two thought leadership sessions, and a Lounge Lane for networking.

From Whiskey Tastings to Panel Discussions

Guests began their evening with a welcome reception of whiskey-and-beef paired tastings. Attendees experienced the ultimate flavor pairing featuring a side-by-side tasting of bone-in ribeye vs. decadent dry-aged tomahawk ribeye, paired with a choice of premium whiskeys. Following this was a dinner and networking.

The next day started early with the Women in Cyber breakfast in the Content Court. Guests were treated to a panel discussion with notable women in the industry. Afterwards, they were invited to explore the Lounge Lane, Demo Point, and Innovation Point to explore the demos and connect with others in the industry. That evening a Journey cover band provided entertainment.

The last day kicked off with the Exploits Explained Breakfast and Panel in the Content Court that went into depth on the cutting edge of finding vulnerabilities before they can be exploited by attackers. Following the panel, attendees were able to explore more demo stations and connect with their peers. The evening included a happy hour with the San Francisco Giants vs. St Louis Cardinals baseball game broadcasted on the big screen.

Creating Opportunities

The event was a roaring success and created many ROI opportunities for Synack. Its private, intimate nature allowed guests and attendees to take advantage of the demo stations and network and connect with one another. Synack’s sponsors and partners benefited too. The event ran smoothly and created great opportunities for all.

500 +
Attendees
400 +
Whiskeys Poured


Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler

President

Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jack Connolly

Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.

 

Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.

 

In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.

Paul Miller

Chief Marketing Officer

Having served in a number of executive roles for companies in Silicon Valley for over 25 years, Paul has a client-side perspective of the corporate events industry. He has a broad set of experiences working for startups as well as global firms such as Applied Materials. At ProGlobalEvents, Paul helps the company to reach clients through traditional and digital marketing programs. With an extensive background in the High Tech sector, he’s also involved with technology strategy both internally and for clients. Paul is a graduate of the Harvard Business School, the Stanford Engineering Design School and Claremont McKenna College. In his spare time he is a also a principal member of the non-profit Gratitude Network which mentors award winning social entrepreneurs.