ChatGPT for Event Planning: Harness the Power

Organizing an event involves a significant amount of content creation, in multiple formats. If content creation is something you have a difficult time with, it could be time to consider using ChatGPT for events. A strategy that includes AI for events content could help you come up with new ideas and draft written content for a wide variety of corporate event uses.

What Is ChatGPT?

ChatGPT is one of the latest examples of an AI-powered language model. It uses artificial intelligence to generate text in response to a prompt. ChatGPT was developed by OpenAI, the same San Francisco AI research laboratory that created DALL-E, one of the first AI art generators.

ChatGPT is similar to an AI chatbot but is much more powerful. While AI chatbots work with a limited number of responses and keywords, ChatGPT has a virtually limitless ability to generate text. You can not only have conversations with ChatGPT, but you can also give it text prompts, which the AI uses to create original content.

chatgpt for events

How to Utilize ChatGPT to Create Content for Your Corporate Event

ChatGPT can generate text on command. It also attempts to match any text or context cues you provide. This means you can direct the AI to write a specific type of content, for a specific audience. If there’s a specific kind of content you need to develop for a corporate event, ChatGPT can give you a helping hand.

To get the best out of ChatGPT, it’s important to be as specific as possible in describing the kind of content you’re looking for. This means you need to provide any relevant context for the event, such as the purpose, type of event, and event audience. It can also be useful to specify the kind of tone you’re looking for, particularly if you want the content generated by AI to sound professional rather than casual.

One thing to note is that ChatGPT tends to make up its own details when none are provided. This kind of content isn’t necessarily useless, however. Even if the details aren’t completely correct, it can help you get started with ideas on sentence structure and word choices.

1. Landing Page or Mobile Event App Content

With the right input material, you can prompt ChatGPT to write a comprehensive landing page with all the required information about your event for the event website. That same material can also serve as the basis for an FAQ section to cover common attendee questions or do important work on a mobile event app.

Prompt: Write an informative landing page for the [COMPANY NAME] sales conference in San Diego on July 22, 2023. The conference is intended to prepare [COMPANY NAME] sales team members for the coming year. The event agenda includes training sessions, networking, and a new product launch. Include sections on the benefits of attending the conference, and create an FAQ section that answers common questions about the event.

chatgpt for events

2. Promotional Emails and Other Marketing Content

ChatGPT can be used to generate promotional material for press releases, emails, and social media, as well as for your event or company website. Make sure to provide plenty of context for the kind of content you need, before inputting prompts. For instance, for the email prompt below, your context might include information about the event agenda and your target audience.

Email prompt: Write an email to invite [COMPANY NAME] sales staff to visit [EVENT NAME], a sales conference happening on July 22, 2023 in San Diego, California. Cover the key event opportunities, including the agenda of speakers and sessions.

3. Social Media Content

When writing prompts for social media content, make sure to specify the platform for which you want content. This helps the content generated by AI to be the right length, format, and tone.

Social media prompt: Create a motivational LinkedIn post for [COMPANY NAME] to promote its sales conference on July 22, 2023 in San Diego, California. Mention the [NEW PRODUCT] launch, networking opportunities, and [LIVE ENTERTAINMENT] that attendees can look forward to.

chatgpt for events

4. Press Releases

Press releases have a very specific structure, which makes them particularly suitable for generating via AI. Feed in the relevant details, and ChatGPT can quickly write a press release focusing on the key aspects of your event.

Press release prompt: Draft a press release of no more than 400 words for the upcoming [COMPANY NAME] sales conference. The conference takes place July 22, 2023 in San Diego and focuses on medical prostheses manufactured by [COMPANY NAME]. It features presentations from [PERSON 1], [PERSON 2], and [PERSON 3], and an exciting new product launch.

5. Speaker Bios

If you need speaker biographies in a hurry and your speakers haven’t submitted their own, this is something at which ChatGPT can excel. 

Speaker bio prompt: Write a biography for keynote speaker Janet West, departmental head of the [COMPANY NAME] sales team. Janet West is a sales expert with more than 20 years of sales experience. She is the Head of Sales at [COMPANY NAME], a leading producer of medical prosthetics in the United States. Her LinkedIn profile is at [URL].

6. Sessions Summaries

If you have transcripts of a session or video, you can train ChatGPT on them and have it write a summary.

Summary prompt: Write a summary of the main points covered in the webinar transcript on “[COMPANY NAME] Audience Segment Profiles.” Write 200 to 300 words, and include 2 key quotes from the transcript.

7. Post Event Summaries

Writing the post event summary and report can be a major undertaking, but ChatGPT for events can help with this too, by providing you with a template into which you can insert your detailed event information.

Post-event summary prompt: Write a post-event summary for the [COMPANY NAME] sales conference held in San Diego on July 22, 2023. Include an overview of the event, attendance and engagement statistics, and attendee feedback. Summarize key successes, and suggest areas where improvements can be made.

chatgpt for events

What Are the Limitations of ChatGPT?

ChatGPT for events is a very powerful tool, but it’s important to use it carefully. There are limitations to be mindful of when using AI for events content.

The most important issue is that of accuracy. There are a few reasons for this:

  1. Much of the information ChatGPT is trained on comes from the internet, as well as books and news articles. This includes sources that are old and outdated, or factually incorrect. As a result, ChatGPT doesn’t always provide answers that are accurate and up-to-date.
  2. It’s possible to experience something called AI hallucinations. AI language models don’t have any concept of the human reality upon which language is based, so artificial intelligence doesn’t have an objective when it creates content—it’s just following a probability model that tells it what words to place in sequence. This means it can sometimes create text that is grammatically correct and uses words correctly but doesn’t actually mean anything. It also means that if you ask ChatGPT to write something but don’t provide it with details, it will flesh those details out by making them up.
  3. ChatGPT in its iteration at the time of writing was trained on content created before 2021. That means the AI hasn’t had the opportunity to learn about events that happened in or after 2021. This also affects the ability of this AI tool to create content that’s up-to-date and accurate.

A different issue is that ChatGPT also tends to create content that feels generic. When multiple people use exactly the same prompt, ChatGPT provides responses that are very similar in tone, structure, and content, but which differ in word choices. In addition, because ChatGPT is an AI tool, it doesn’t have its own viewpoint, and this comes across in the AI output.

These are all serious limitations, but ChatGPT is still promising for the events industry. You just have to be thoughtful about how you create and use AI-generated content. It’s best to use this event technology as a starting point, rather than an end-point. Take the text that ChatGPT creates, fact-check it, and use it as a rough draft to help you create a polished final product.

AI for Events: ChatGPT Provides Powerful Content-Generating Options

chatgpt for events

Using ChatGPT for events provides a potentially powerful way of generating many different kinds of content. In order to effectively use AI for events content, you have to learn how to work around any limitations. Need help? Our team stays up-to-date with the latest developments in event tech. Contact us to learn more about ChatGPT for event planning and event success.

Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.


Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.


In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.


Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.


He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler


Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.