Organizing an event involves a significant amount of content creation, in multiple formats. If content creation is something you have a difficult time with, it could be time to consider using ChatGPT for events. A strategy that includes AI for events content could help you come up with new ideas and draft written content for a wide variety of corporate event uses.
What Is ChatGPT?
ChatGPT is one of the latest examples of an AI-powered language model. It uses artificial intelligence to generate text in response to a prompt. ChatGPT was developed by OpenAI, the same San Francisco AI research laboratory that created DALL-E, one of the first AI art generators.
ChatGPT is similar to an AI chatbot but is much more powerful. While AI chatbots work with a limited number of responses and keywords, ChatGPT has a virtually limitless ability to generate text. You can not only have conversations with ChatGPT, but you can also give it text prompts, which the AI uses to create original content.
How to Utilize ChatGPT to Create Content for Your Corporate Event
ChatGPT can generate text on command. It also attempts to match any text or context cues you provide. This means you can direct the AI to write a specific type of content, for a specific audience. If there’s a specific kind of content you need to develop for a corporate event, ChatGPT can give you a helping hand.
To get the best out of ChatGPT, it’s important to be as specific as possible in describing the kind of content you’re looking for. This means you need to provide any relevant context for the event, such as the purpose, type of event, and event audience. It can also be useful to specify the kind of tone you’re looking for, particularly if you want the content generated by AI to sound professional rather than casual.
One thing to note is that ChatGPT tends to make up its own details when none are provided. This kind of content isn’t necessarily useless, however. Even if the details aren’t completely correct, it can help you get started with ideas on sentence structure and word choices.
1. Landing Page or Mobile Event App Content
With the right input material, you can prompt ChatGPT to write a comprehensive landing page with all the required information about your event for the event website. That same material can also serve as the basis for an FAQ section to cover common attendee questions or do important work on a mobile event app.
Prompt: Write an informative landing page for the [COMPANY NAME] sales conference in San Diego on July 22, 2023. The conference is intended to prepare [COMPANY NAME] sales team members for the coming year. The event agenda includes training sessions, networking, and a new product launch. Include sections on the benefits of attending the conference, and create an FAQ section that answers common questions about the event.
2. Promotional Emails and Other Marketing Content
ChatGPT can be used to generate promotional material for press releases, emails, and social media, as well as for your event or company website. Make sure to provide plenty of context for the kind of content you need, before inputting prompts. For instance, for the email prompt below, your context might include information about the event agenda and your target audience.
Email prompt: Write an email to invite [COMPANY NAME] sales staff to visit [EVENT NAME], a sales conference happening on July 22, 2023 in San Diego, California. Cover the key event opportunities, including the agenda of speakers and sessions.
3. Social Media Content
When writing prompts for social media content, make sure to specify the platform for which you want content. This helps the content generated by AI to be the right length, format, and tone.
Social media prompt: Create a motivational LinkedIn post for [COMPANY NAME] to promote its sales conference on July 22, 2023 in San Diego, California. Mention the [NEW PRODUCT] launch, networking opportunities, and [LIVE ENTERTAINMENT] that attendees can look forward to.
4. Press Releases
Press releases have a very specific structure, which makes them particularly suitable for generating via AI. Feed in the relevant details, and ChatGPT can quickly write a press release focusing on the key aspects of your event.
Press release prompt: Draft a press release of no more than 400 words for the upcoming [COMPANY NAME] sales conference. The conference takes place July 22, 2023 in San Diego and focuses on medical prostheses manufactured by [COMPANY NAME]. It features presentations from [PERSON 1], [PERSON 2], and [PERSON 3], and an exciting new product launch.
5. Speaker Bios
If you need speaker biographies in a hurry and your speakers haven’t submitted their own, this is something at which ChatGPT can excel.
Speaker bio prompt: Write a biography for keynote speaker Janet West, departmental head of the [COMPANY NAME] sales team. Janet West is a sales expert with more than 20 years of sales experience. She is the Head of Sales at [COMPANY NAME], a leading producer of medical prosthetics in the United States. Her LinkedIn profile is at [URL].
6. Sessions Summaries
If you have transcripts of a session or video, you can train ChatGPT on them and have it write a summary.
Summary prompt: Write a summary of the main points covered in the webinar transcript on “[COMPANY NAME] Audience Segment Profiles.” Write 200 to 300 words, and include 2 key quotes from the transcript.
7. Post Event Summaries
Writing the post event summary and report can be a major undertaking, but ChatGPT for events can help with this too, by providing you with a template into which you can insert your detailed event information.
Post-event summary prompt: Write a post-event summary for the [COMPANY NAME] sales conference held in San Diego on July 22, 2023. Include an overview of the event, attendance and engagement statistics, and attendee feedback. Summarize key successes, and suggest areas where improvements can be made.
What Are the Limitations of ChatGPT?
ChatGPT for events is a very powerful tool, but it’s important to use it carefully. There are limitations to be mindful of when using AI for events content.
The most important issue is that of accuracy. There are a few reasons for this:
- Much of the information ChatGPT is trained on comes from the internet, as well as books and news articles. This includes sources that are old and outdated, or factually incorrect. As a result, ChatGPT doesn’t always provide answers that are accurate and up-to-date.
- It’s possible to experience something called AI hallucinations. AI language models don’t have any concept of the human reality upon which language is based, so artificial intelligence doesn’t have an objective when it creates content—it’s just following a probability model that tells it what words to place in sequence. This means it can sometimes create text that is grammatically correct and uses words correctly but doesn’t actually mean anything. It also means that if you ask ChatGPT to write something but don’t provide it with details, it will flesh those details out by making them up.
- ChatGPT in its iteration at the time of writing was trained on content created before 2021. That means the AI hasn’t had the opportunity to learn about events that happened in or after 2021. This also affects the ability of this AI tool to create content that’s up-to-date and accurate.
A different issue is that ChatGPT also tends to create content that feels generic. When multiple people use exactly the same prompt, ChatGPT provides responses that are very similar in tone, structure, and content, but which differ in word choices. In addition, because ChatGPT is an AI tool, it doesn’t have its own viewpoint, and this comes across in the AI output.
These are all serious limitations, but ChatGPT is still promising for the events industry. You just have to be thoughtful about how you create and use AI-generated content. It’s best to use this event technology as a starting point, rather than an end-point. Take the text that ChatGPT creates, fact-check it, and use it as a rough draft to help you create a polished final product.
AI for Events: ChatGPT Provides Powerful Content-Generating Options
Using ChatGPT for events provides a potentially powerful way of generating many different kinds of content. In order to effectively use AI for events content, you have to learn how to work around any limitations. Need help? Our team stays up-to-date with the latest developments in event tech. Contact us to learn more about ChatGPT for event planning and event success.
