Atlassian Customer Success Hub

Case Study

Atlassian Customer Success Hub

Case Study

From Online to In-Person

Atlassian is a software company that develops products for software developers, project managers, and other software development teams. The products help teams all over the planet advance humanity through the power of software.

Atlassian had a vision to bring cohesion to a previously disjointed series of events and activations. They wanted to work with a single company that could design, build, and execute an on-brand event and exhibit space for clients and prospects. Going into 2022, their goals shifted slightly due to the pandemic postponing the event for two years. Finally, they had an opportunity to celebrate Atlassian, get back to in-person, and connect with customers. With the ProGlobalEvents team, they built a beautifully aesthetic and functional space for the Atlassian team.


The event included a main 100’ x 100’ “Product Hub,” as well as smaller spaces for product launches, demo stations, and networking areas. The over size of the space was 136’ x 120’ with a beautifully designed logo of Atlassian hung over the exhibits.

Innovative Demo Stations and Networking Hubs

As customers and attendees walked into the event, they were greeted with the Atlassian logo hung above the exhibits. It was tied together nicely with the three rings, which brought in the Atlassian blue and warm wood tones. Throughout the exhibit floor, three cylindrical LED walls displayed motion graphics while interactive demos were on show. Throughout the event were four curved slat-wall sections built and decorated with live plants and warm wood tones.

While more than 50 demo stations filled up the event space, attendee navigation was easy. In the middle of the event, a larger, round support bar stood for attendees to learn more about Atlassian and get general information. Attendees had the ability to hang out in four large areas filled with accented blue furniture perfect for networking.

Launching New Products

Overall, the event had astonishing results as the Hub created a great space for launching a few new products. The demo stations were filled with ecstatic customers and generated excitement for current and new products. Customers could test out these products and use the products of Atlassian’s partners, which were exhibited in smaller spaces around the Atlassian Hub.

Demo Stations

136’ x 120’

space size

Jack Connolly

Executive Creative Director

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.


Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.


In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Jerome Nadel

Chief Marketing Officer

Jerome Nadel is Internationally experienced design-led marketing executive (CMO and GM) with a track record of improved market position, revenue growth, and M&A. He is an advance degreed psychologist and user experience product/service design expert, board member and advisor.


Prior to joining ProGlobalEvents |ProExhibits |XtendLive, he has had a variety of chief marketing officer and chief user experience officer roles at companies including Rambus, BrainChip, Human Factors International, SLP InfoWare, Gemplus, and Sagem. He started his career in the IBM Human Factors Labs.


He is also an avid cyclist with National and multiple California State Champion titles.

Ivan Fujihara

Chief Financial Officer

Ivan brings 25+ years in senior level management experience from a variety of technology industries.  His background includes accounting management, analytics and audit management for technology companies.  He has worked with companies such as THX, Ltd, Recruitology , Double Click, Creative Labs and more.  Ivan has also served on the board of Lincoln Families, a non-profit that supports East Bay children with the objective of disrupting the cycle of trauma and poverty.

Matt Rulis

Vice President of Sales

Matt is a marketing professional and has been managing marketing strategies, campaigns and environments for a diverse client base for over 15 years. From a service perspective, Matt and his team of Account Executives focus on fostering relationships to uphold a greater than 99% customer satisfaction rating year-over-year. Additionally, with extensive experience on the client-side of the industry, he understands that alignment between expectation and budget is paramount to a successful project. As a result, ProGlobalEvents' clients can expect a competitive advantage paired with top quality products and services. Matt is an avid fly-fisherman, enjoys most outdoor activities and is a true college football fanatic.

Tom Foley

VP of Operations

Heading the fabrication side of ProGlobalEvents is exhibit and event industry veteran, Tom Foley. For over 35 years he has been responsible for building amazing exhibits and environments for clients. Tom started out in the production area and has broad experience in project and operations management. He currently oversees production, warehouse, graphics and project management departments. Tom studied machine tool technology and welding before entering the industry. As a true "builder" he also enjoys restoring and modifying classic American cars.

Dick Wheeler


Dick serves as President of ProGlobalEvents and President of ProExhibits and is a board member of CEMA (Corporate Event Marketing Association). At ProExhibits he has been nationally recognized as an innovator and driving force in the fast-growing trade show exhibit and event industry. Under his leadership in 1997, the firm received INC magazine’s INC 500 award as one of America’s fastest-growing companies. His informative articles on developments and innovations in the trade show exhibit and event industry have appeared in national trade publications. Dick has a B.S. degree from Wittemore School of Business & Economics at the University of New Hampshire and has completed the Entrepreneurial Executive Leadership Program sponsored by MIT, YEO and INC. He is actively involved in Vistage, an interactive group of over 20,000 CEO’s and presidents worldwide and is a member of CEMA and EDPA.

Jody Tatro

Chief Executive Officer

In addition to being CEO of ProGlobalEvents, Jody is also the CEO of ProExhibits. With Jody at the helm, the company has been recognized repeatedly as one of the Top 50 Women Owned Businesses in Silicon Valley. She has set the outstanding client service standards for which the firm’s account management team is noted. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award and is listed in Who’s Who of Women in Business. Following her graduation from California Polytechnic State University in San Luis Obispo, Jody held various sales positions in several technology companies.