Do you wish you had more opportunities to meet and connect with your audience?
Would your sales figures soar if you could get your products in front of prospects more often?
Investing in a mobile exhibit could help you meet and connect with more people and make you more sales too.
Why a Mobile Exhibit Could Be Your Next Great Idea
Most exhibits and trade show booths are made for trade shows and exhibitions. As such, they’re designed to be stationery displays. Exhibits are typically designed with multiple pieces and parts so they can be shipped and stored easily. At the show, once it’s put together, the exhibit is there for the duration of the event.
Mobile exhibits are exactly the opposite. They’re self-contained and designed with portability and flexibility in mind. A fully mobile exhibit might be a:
- Modified RV or Airstream®
- Modified tractor trailer
- Another modified vehicle
- A shipping container retrofitted with furnishings and equipment
Mobile exhibits can look like a lot of different things. As long as they can be easily transported from place to place (usually via road transport), they’re doing their job.
When your company has a tool like a mobile exhibit, you no longer have to wait until the next trade show or exhibition to get your message in front of your target audience. With a mobile marketing strategy, you can demo products or show off your brand any time, at any accessible location.
Deliver a Tailored Message to Your Audience—Wherever They Are
Thousands of trade shows and exhibitions are held every year, all over the world. But only a small fraction of those events is relevant to your target audience. And if you’re operating within a niche market, there might be just one or two shows each year that are worth your time and monetary investments.
When that’s the case, a custom mobile exhibit can be a great way to fill the gaps. Instead of waiting for those few shows to come around, you can take your exhibit on the road whenever you want to. With a mobile marketing strategy, you can meet your audience wherever they happen to be.
This approach offers another advantage too. At a trade show you have to draw a fine line with your marketing strategy. You can target a general audience with your trade show marketing and get a high volume of booth traffic, but this won’t necessarily net you lots of qualified leads. The other option is to go for targeted messaging that’s aimed at a narrow audience segment. But if your messaging is too specific, you risk losing out on leads that might have resulted in sales.
By taking your mobile exhibit on the road, you can neatly circumvent this issue altogether. With this strategy, you fill your schedule with individual company meetings, which lets you tailor product demos and information sessions to each specific audience you meet.
Create an Engaging Mobile Experience
Exhibiting at trade shows can provide big audience numbers, but a high volume of trade show booth traffic can make it hard to connect with each person you meet. And shows are so busy and noisy, it can be hard to keep your audience engaged, even with a well-crafted product demo.
With a custom mobile exhibit, you can easily avoid both issues. Each demo session is conducted for a much smaller audience, giving you the chance to make strong connections. And each session is by appointment for people who have made a commitment to be there. As a result, they’re naturally more engaged and motivated. And without the noise and distraction of the busy trade show floor, there are no barriers to making those important connections.
Enjoy Plenty of Room for Endless Customization Options
Along with all these important advantages, mobile exhibits also offer plenty of scope for customization. They are highly versatile, meaning they can be anything from a tabletop display that fits in the back of your car to a multi-room experience inside a custom RV or trailer.
There’s plenty of scope for high-tech mobile environments too. Mobile exhibits can incorporate tech elements such as touchscreens, slideshows and other media presentations, and even virtual reality equipment. That makes them perfect not just for sales meetings and product demos, but also for popup events, experiential events, and informational displays.
What Can You Do with a Mobile Exhibit?
Mobile exhibits are incredibly versatile. Because they’re designed and built to be entirely self-contained, the options are almost limitless. You don’t have to rely on what may or may not be available to work with at a booth or venue—it’s all built into the exhibit. In fact, the only real limit on what you can do with a mobile exhibit is how much space you have available.
Some options for a mobile exhibit include:
Popup store/Product demonstrations: Mobile exhibits are perfect for popups and product demos, giving you an additional way to interact with clients and customers outside of a trade show. A mobile exhibit can also be a great option if your company is based online and doesn’t have a showroom or retail outlet.
Training center/Classroom: A mobile exhibit that’s outfitted for education can be an effective way to provide training. Whether it’s training for credentials, skills, or something else, the mobile option is highly versatile. It can be a great alternative to online education, especially when hands-on learning is required.
Conference/Hospitality: A mobile training center can also double as a conference and hospitality room, offering a private space for conferences and meetings, and even networking or hospitality sessions. These uses are also suitable for construction sites and similar locations, where it’s useful to set up a temporary space that’s private, quiet, and comfortable.
Data center: A mobile data center is typically built as a self-contained unit housed within a shipping container. The all-in-one mobile design means the unit can be moved to a new location when a temporary boost in data storage and processing capacity is needed.
Could a Custom Mobile Exhibit be a Good Fit for Your Company?
Mobile exhibits are versatile and useful in a wide range of situations. That doesn’t necessarily mean they’ll work for your company.
For product demos and sales, a mobile exhibit could be of benefit if your product is easy to store, transport, and set up, and if one or more of the following apply:
- Product demos and hands-on interactions are key pieces of your sales strategy.
- You provide a corporate service, and a mobile setup would let you expand your service range.
- Trade shows are an important part of your sales strategy, and you’d attend more shows if you could.
- You have an untapped or underserved market that a mobile exhibit could help you reach.
It’s also important to take your budget into consideration. A fully self-contained mobile exhibit may not suit all companies and budgets. Pricing is determined partly on a square-footage basis, which is similar to how trade show exhibits are priced. But size isn’t the only consideration, as it also depends how you plan to use the space. If you want to go high-tech with equipment and furnishings, that will naturally add to the cost.
ProGlobalEvents Takes Mobile Exhibits to the Next Level
Events and event management isn’t all we do at ProGlobalEvents. Our expertise with event management translates into expertise with related projects like brand activations, product launches, and mobile exhibits too. And our affiliation with ProExhibits—Northern California’s biggest fully integrated trade show design and build company—means we can provide a full range of trade show exhibit services.
Thanks to that unique combination of expertise, experience, and resources, we offer a bigger range of services than most companies are capable of. We can design and build mobile environments and exhibits from the ground up, for experiential marketing events, popup events, and so much more.
With over 30 years in the industry, ProExhibits is a market leader in the design and build of custom experiential environments and mobile exhibits. With that level of expertise at our fingertips, ProGlobalEvents can provide:
- Custom-built mobile exhibits and experiential environments, including massive mobile environments based on containers, tractor-trailers, Airstreams, and more
- Multipurpose mobile environments with versatile and convertible components – Just a handful of possible options include:
- Product demonstration
- Classroom/training
- Executive briefing center
- Data center
- Video conferencing/screen room
- Networking/hospitality area with bar
- Spectacular custom-designed interiors and exteriors
- High-impact wraparound graphics, including design, printing, and installation
- Driver and attendant teams
- 24-hour hotline
Power Up Your Mobile Marketing Strategy
If your current marketing strategy relies on trade shows, a mobile exhibit can be a highly effective way of extending the benefits of those static shows to cover the rest of the year. Even if trade shows aren’t a key part of your business model, a mobile exhibit can serve a variety of purposes: from popup events to experiential marketing, product demonstrations, and brand awareness. That’s all via a highly flexible, customizable, and upgradable mobile environment, designed and built by an award-winning industry leader. Imagine what you could do with that—then call us, and let’s make it happen.
